OPPLE Lighting Continues Picking Up Steam-- Larger than Life at The Big 5 Saudi

Jeddah, Saudi Arabia, March 10th, 2016 – OPPLE Lighting is back again with a strong presence at The Big 5 Saudi.  The Big 5 is a regional fair, taking place in multiple countries.  The Saudi Arabia edition is primarily patronized by engineers, architects and consultants from Jeddah, Mecca and Medina making it a very attractive destination for companies to touch base with the largest economic area outside of Riyadh.

DP Smedema, General Manager of OPPLE Lighting Middle East was quoted saying, “OPPLE recognizes the importance of the Saudi Arabian market in the Middle East and has remained strongly committed to expanding and very happy with the growth realized despite economic setbacks.”  In cooperation with Al Manara Electric, exclusive agent of Panasonic Switches in Saudi Arabia, OPPLE has grown significantly in recent years, particularly in projects, where the organization has won approvals from a number of the dominant ministries in the country and finalized numerous projects in 2015.

The Saudi Big 5 is just one in an intensive lineup of events for the OPPLE Lighting team with the conclusion of 2016 Middle East Electricity the week before, 2016 Light+Building the following week and the first LuxLive Abu Dhabi in mid-April.  Mohamed Hitami, OPPLE Brand Manager at Al Manara Electric stated, “It’s great to see how active OPPLE has been in the Middle East, both the number and quality of activities has been very impressive and our growth has been a result of this.”